diff --git a/board/ti/am57xx/board.c b/board/ti/am57xx/board.c
index 797d7a4..5f2d4df 100644
--- a/board/ti/am57xx/board.c
+++ b/board/ti/am57xx/board.c
@@ -55,6 +55,9 @@
 
 #define SYSINFO_BOARD_NAME_MAX_LEN	45
 
+#define TPS65903X_PRIMARY_SECONDARY_PAD2	0xFB
+#define TPS65903X_PAD2_POWERHOLD_MASK		0x20
+
 const struct omap_sysinfo sysinfo = {
 	"Board: UNKNOWN(BeagleBoard X15?) REV UNKNOWN\n"
 };
@@ -457,6 +460,7 @@
 int board_late_init(void)
 {
 	setup_board_eeprom_env();
+	u8 val;
 
 	/*
 	 * DEV_CTRL.DEV_ON = 1 please - else palmas switches off in 8 seconds
@@ -471,6 +475,18 @@
 	if (get_device_type() == HS_DEVICE)
 		setenv("boot_fit", "1");
 
+	/*
+	 * Set the GPIO7 Pad to POWERHOLD. This has higher priority
+	 * over DEV_CTRL.DEV_ON bit. This can be reset in case of
+	 * PMIC Power off. So to be on the safer side set it back
+	 * to POWERHOLD mode irrespective of the current state.
+	 */
+	palmas_i2c_read_u8(TPS65903X_CHIP_P1, TPS65903X_PRIMARY_SECONDARY_PAD2,
+			   &val);
+	val = val | TPS65903X_PAD2_POWERHOLD_MASK;
+	palmas_i2c_write_u8(TPS65903X_CHIP_P1, TPS65903X_PRIMARY_SECONDARY_PAD2,
+			    val);
+
 	return 0;
 }